Project Por Amor is an artist-run travel organization that specializes in curating tours to Cuba and Iceland, as well as being an art production collective. They needed a cohesive visual identity that reflected their contemporary approach while appealing to their high-end clientele. Alyssa worked with Project Por Amor to brand the company.
Their original logo was a square black and white image of Cuba and Florida. Wanting to keep the square image since it was already recognizable, Alyssa designed an icon shaped logo with Cuba occupying one corner and Iceland in the other. In addition to designing a new logo, she created their branding guidelines, designed a new website, provided art direction for all assets, and worked with the CEO to create a tone of voice. Project Por Amor’s website can be found below.
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